Want to find out how to find a dependable SEO freelancer?. Yes, I know that finding a great SEO freelancer is just as tough as choosing a wife. Any irrational decision will only make your life difficult. There are a lot of people in the search engine optimisation fraternity who follow unethical practices Digital Marketing Company. It will not be incorrect to state that the SEO sector has many people who follow unethical practices. Unethical approach to search engine optimisation is not what Google expects in 2020 But SEO companies and freelancers still follow them and hence no results are achieved for the business. They still follow the methods which have been obsolete for more than 8 years now. But these companies still practice mass link building activities which are considered spam by Google.
Why you should never hire SEO Company blindly
In 04/2012, Google started Google penguin, one of the automated back-link penalty update which impacted sites with link farms. There was a large amount of site at that time which were actually focusing on bulk building links and were troubled by this update. Google used to penalise websites with poor backlinks before also. They used to penalise particular websites by manually penalising them. These fraudulent practices, unfortunately, used to work in the short term and hence the SEO Freelancers used to make buyers satisfied and make money. Now, Google is certainly after these fraudulent strategies like anything and if your SEO company takes this kind of tactic, then it is almost confirmed that your web site will hit a Google penalty. Google penalties are not something which cannot be recovered. With proper details and techniques, this can be solved. Usually, SEO companies hide penalty messages to make sure they don’t lose the contract. You will always ask yourself what is wrong with the web site and why it is not ranking. Coming out of penalty will not be easy even if you think about switching your SEO agency. Simply because you don’t have a full report from your SEO firm about the backlinks and work performed.
Just three things to expect from a reliable SEO Freelancer
1)Long Term SEO Approach.
Develop a Plan that works in long term. SEO is a long term investment.
It is not like Google PPC. PPC will help you generate business leads in no-time by putting your advert on page one of Google. This also includes a display network where your advertising will be displayed on various other websites which are on Google Network. White hat SEO or Ethical search engine optimisation is actually the appropriate approach to do search engine optimisation. If search engine optimization is actually done the white hat manner then the site should not be penalised ever. On-page components of the web-site like written content, meta title, meta description, header tags and web site speed play a crucial role in white hat search engine optimisation. If your SEO company is not focusing on these elements then there is a problem with the search engine optimization plan.
2)Link Acquisition Strategy
If you want to rank on high competition keywords then link building is essential. search engine optimisation 2020 is more about public relations job than shady link-building practices. There is no harm in questioning what backlink building strategies and methods are used by your search engine optimisation firm. Links reports are essential for keeping track of improvement and have a history of backlinks created. High quality of backlinks is even more critical in SEO marketing than the number of backlinks made by your SEO company. I say this because getting a useful backlink will take a lot of hard work hunting for blogs websites using Facebook, Google and other tools.
3) Monthly Reporting
Every good SEO firm gives on-page and off-page reports on weekly or monthly bases. All alterations should be noted in the reports about on-site SEO work should be recorded in a report by your SEO firm|It would be very good to have records in Google docs about on-site modifications. I prefer Google docs because of the real-time monitoring advantage. Without records, you will not be able to judge the effectiveness of any SEO campaign. Link-building sheet should be shared by your SEO Digital Marketing Company with information of all backlinks built. Link reports are always beneficial. Be it at the time you change your SEO firm or believe a link to be harmful.
My Last Suggestion
A good SEO expert is always transparent in reporting. I feel completely sorry about Digital Marketing Company who make a decision to work with SEO firm based upon just the costing. SEO experts should be thought of more like a partner who can increase the value of your organization, so it is vital that you decide on the company wisely.